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Archive | October, 2017

You Scared? So Was the Odd Couple Creator

Do you remember the television series, “The Odd Couple?” You might have seen reruns of it on one of those channels that broadcasts old shows from the 60’s and 70’s.

Scared? So Was the Odd Couple Creator

The Odd Couple, starring Tony Randall and Jack Klugman, was a smash hit and one of the most beloved shows of all time. But it’s creator and executive producer, Garry Marshall, was young and terrified:

At the time, I was pretty new to television and I went to work every day of the first season scared to death. I desperately wanted to do a good job, Unfortunately, I didn’t even know what a ‘good job’ looked like. One thing I did know was that people were looking to me for answers and I had to be ready with them. I had to make a decision right or wrong.

And time and again he did make those decisions.

You might be new to online marketing, and you might terrified, too, of making a wrong decision. That’s okay.

Any decision is better than no decision. Any action is better than no action. After all, you can’t learn from mistakes you never get a chance to make. You can’t win the lottery if you don’t buy a ticket, and you can’t get rich online if you don’t DO something.

Just learn to make decisions and carry those decisions out, and you’ll be fine.

A little terror is a good thing – it keeps you on your toes.

How to Launch a Sticky Continuity Course in One Day

First things first – what’s a ‘sticky’ continuity course?

How to Launch a Sticky Continuity Course in One Day

A continuity course is basically a membership where you drip feed the information to the members.

Maybe it’s on how to build a list of 10,000 hungry buyers, or how to generate super targeted traffic, or how to use social media to get new fans, prospects and customers.

The ‘sticky’ part refers to keeping your members from leaving.

The biggest hurdle most memberships and continuity courses face is in keeping their members once they get them.

And the higher the price point, the more difficult it is to get them to stick month after month.

So here’s what you do:

  • First pick your topic. Okay, you knew that already.
  • The next thing is either write your sales page or outsource it.
  • Next, write the first module, or outsource that, too.

If you’re hot to trot and want to launch tomorrow, you can do these thing in a day. Just put on your blinders, turn off all distractions and get busy.

Now then, how are you going to make it ‘sticky?’

By asking your members what they want to see next.

Set up a private Facebook page and ASK them what they want.

Everybody wants to feel like they are part of a community (hence the Facebook page) and EVERYONE wants to give their opinion and feel important.

So make your members feel important because – guess what – they are.

Ask them what they want and then give it to them… guaranteed they will stick around.

I’ve seen plenty of marketers (myself included) make thousands of dollars doing this.

And all you need to get started is a sales page and your first lesson. Everything else comes later.

Once your course reaches its inevitable conclusion, you’ll have a complete membership that you can continue to sell for a long time to come – maybe years.

When you get tired of selling the memberships, you package the whole thing and sell it as a one-time deal.

When you get tired of that, you sell the rights to the course to other marketers.

And it all started with one lesson and one sales page that you can get started on today!

20 Things Texans Have to Explain to Out-of-State Visitors

I thought this was pretty cool, so I wanted to Share it:)

Being Texan is great. It’s almost like being in an exclusive club where everyone goes around constantly talking about how awesome the club is. Maybe some of the things we do around here are a little weird to outsiders, and that’s okay. Just remember, when your friends and relatives from out of state come for a visit, there are a few traditions you might have to explain to them about how we do things around here.

20. For one game each football season, high school girls suddenly look like they all won a horse race.

Flickr/Henry Huey
Flickr/Henry Huey

These are called “homecoming mums” and, like everything else in the Lone Star State, the bigger, the better. They started out as real chrysanthemum corsages adorned with ribbons that high school boys would pin on their dates to celebrate Homecoming. They have since evolved into monstrosities so enormous that at times all you’ll see is the top of a girl’s head as she struggles down the hall behind a massive wall of fake flowers.

 

19. Everything is intentionally bigger in Texas.

Wikimedia Commons/Tijuana Brass

Texans like big things. Our state is big. Our hats are big. Our egos are big. Our capitol building is big. In fact, it’s taller than the United States capitol building in Washington, D.C. The U.S. capital is not the only national monument Texas improved upon. In Houston stands the San Jacinto monument, an obelisk that closely and intentionally resembles the Washington monument, except it’s 13 feet taller.

18. It’s spring, so I’m going to go squat in those wildflowers over there with my kids.

Image contributed by Elizabeth Abrahamsen
Image contributed by Elizabeth Abrahamsen

Every spring the highways and fields of Texas become filled with the blue lupin known as bluebonnets, the official flower of the state of Texas. During this time of year, the highway department stops mowing the grass, and many people don’t mow their lawns. Instead you’ll find groups of Texans stopped along the road sitting in the flowers to take pictures.

SEE ALSO: 6 Texas Wildflowers That Are Roadside Showstoppers

17. Don’t mess with Texas chili.

Flickr/Rob_Rob2001
Flickr/Rob_Rob2001

Chili is the official dish of the state of Texas, so we take it very seriously. Authentic Texas chili doesn’t have beans, and if you add beans to yours, you’re going to get an earful. We take chili so seriously that we even have weekend-long festivals devoted to its creation. Chilifest in Snook, and the annual chili cook off in Terlingua attract folks from all over the state as well as out of state.

SEE ALSO: 10 Tips for Making Perfect Chili

16. We wear strange things during the winter.

Flickr/Larry Jacobsen
Flickr/Larry Jacobsen

Winter isn’t always an annual event in Texas, sometimes we’ll just skip it and have a second summer instead, so sometimes we don’t have the right attire when a cold snap hits. It’s not too uncommon to see a person in a parka and basketball shorts, or a hoodie and leggings, and flip-flops with both of those outfits.

SEE ALSO: 8 Legitimate Reasons Southerners Don’t Like the Cold

15. Texans measure distance in hours.

Flickr/Patrick Feller
Flickr/Patrick Feller

Everyone knows it’s about 12 hours across the state, whether you’re traveling north to south or east to west. It’s about an hour from Austin to San Antonio. Five hours from Houston to Dallas. Don’t ask us the miles, what do we look like? Google maps? This is how long it will take you to get there.

14. We put the Texas flag on everything.

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

We are very proud of our flag. The Texas flag is where the term “lone star” came from. It’s the remnant of those ten years when we were our own nation, and it reminds us of our fierce independent streak. So we use it in logos, we stamp it on letterheads, we put it on our license plates, and we even sent our delegates to the 2012 Republican National Convention in it.

13. We put the Texas shape on everything else.

Flickr/Alper Cugun
Flickr/Alper Cugun

Anything that doesn’t have our lone star flag on it probably has our state’s shape on it. It’s a pretty recognizable shape, and we love it. We turn it into erasers, stepping stones, and waffle irons. We make Texas-shaped cookies and cakes, and obviously we all know how to draw it by the time we can hold a pencil.

12. Texas road trips require airfare in other states.

Flickr/emdot
Flickr/emdot

Because Texans drive everywhere within our own cities, we pretty much don’t board an airplane unless we’re leaving the state. Texans have pretty much perfected the art of road tripping, and we don’t even need to leave the state to do it.

11. It doesn’t take much snow to generate a Snowpocalypse in Texas.

Snowpocalypse
Instagram/Taniekav

We don’t even need actual snow to close our schools, the mere threat of it will be sufficient. There’s a good reason for this though, it snows so infrequently in Texas that it’s actually more costly to keep the infrastructure in place to deal with real wintery conditions than it is to simply shut down when it snows. A snowplow in Texas would probably die of loneliness. In fact, I think that’s a great new saying to add to the Texan repertoire. “As useful as a snowplow in Texas”.

10. Texans have figured out how to serve Mexican food for breakfast, lunch and dinner.

Flickr/H. Michael Karshis
Flickr/H. Michael Karshis

You will never have Mexican food anywhere else like we have in Texas. We love Mexican food so much that we co-opted it as our own and renamed it “Tex-mex.” So welcome to Texas where we have breakfast tacos in the morning, quesadillas for lunch and fajitas for dinner, and don’t forget the dessert, sopaipillas.

9. We have many different faiths, but football is our religion.

Flickr/Tiffany
Flickr/Tiffany

If you want to know what football is like in Texas you need only consult the documentary films Friday Night Lights and Varsity Blues. Okay, so those aren’t technically documentaries, but they are so accurate that they might as well be. Our high school football stadiums are as expensive as and on par with some professional stadiums. For reference of how quarterbacks are treated like gods here, google “Johnny Football.”

8. We call all carbonated beverages “Coke”.

Flickr/Allen
Flickr/Allen

Generally speaking, carbonated beverages are called “pop” in the Northern United States, while down south they’re called “soda.” That’s not true in the Lone Star State. In Texas, if someone offers you a pop, you’d better duck, because they’re about to backhand you. On the other hand, if they offer you a soda, it’s not coming with any flavor. Soda in Texas is soda water, otherwise known as Schweppe’s.

7. No Ma’am, I am not trying to make you feel old.

Image via Pinterest
Image via The Old Try

Texans are taught to be polite above all else. We may not like you, but we’re damn sure going to be polite to you, regardless of who you are, because that’s how we were raised. Texans even say “Yes, Ma’am,” and “Yes, Sir,” to children. It’s a way to teach them how they should respond to everyone else. It may be a term of respect reserved for elders in other parts of the country, but we extend it to everyone, so they all feel respected.

6. You probably don’t know how to pronounce that.

Flickr/Matthew Rutledge
Flickr/Matthew Rutledge

Texans are notorious for creating our own pronunciations for words. Many city names in Texas are of foreign origin, and we are just not super adept at proper foreign pronunciation, so we all agree on how to pronounce a word and stick to that. Here are a few more Texan pronunciations:

Pedernales in Texan is “Perd-nales”

Manchaca (in Austin) is “Man-shack”

Palacios in Texan is “Puh-LASH-iss”

5. We are unyielding about what constitutes barbecue.

Flickr/U.S. Army
Flickr/U.S. Army

If you are heating up a little round Webber to cook some hotdogs and hamburgers, what you’re doing is grilling. Barbecue constitutes an all-day effort that starts before dawn and doesn’t get eaten until probably 6 pm, and consists of brisket, ribs, sausage and the like. And don’t you dare get near it with any ketchup.

SEE ALSO: 17 Texas BBQ Joints You Need to Try Before You Die 

4. Texas food should be its own category.

Flickr/Kevin
Flickr/Kevin

Chicken fried steak doesn’t contain chicken. We incorporate tortillas into most breakfast dishes, and if you can eat it, we will fry it, and it will be damn good.

3. Texans will bend over backwards to make you feel welcome.

Flickr/Nathan
Flickr/Nathan

As stubborn as we may be about things, we still love guests. We want you to come over, and we want you to come on back now, ya hear? It’s not uncommon to be wrangled into staying for dinner if you drop by someone’s house in the afternoon. Texans take Matthew 5:41 pretty seriously and will go the extra mile to make you feel at home. Hospitality is something we pride ourselves on.

2. Our gas stations are like grocery stores, and our grocery stores are like gymnasiums filled with food.

Flickr/Stacey Huggins
Flickr/Stacey Huggins

Because of the miles Texas highways that are constantly being traveled, we need substantial places to make a pit stop. If you’re ever traveling through Texas and you see a sign with a cartoon beaver on it, that’s Buc ee’s, and it’s a great place to stop for anything from a Coke to a quart of oil or an inner tube, in case you’re headed to the river for a float. Our proper grocery stores cover acres of ground and many operate 24 hours.

1. Texans perpetuate the cycle of fervent regional pride by forcing it upon our children until they submit and become ONE OF US.

Image via Society6
Image via Society6

In Texas public schools, Texas history starts in Kindergarten and continues all the way through high school. Texas public schoolchildren can tell you the state bird is a Mockingbird, the state motto is Friendship, and the first President of the Republic of Texas was Sam Houston. So if you move here from out of state with your family, just know that we’ll be indoctrinating your kids with our Texan pride.

I Sure Hope you enjoyed This as Much As I Did:)

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